A bit pretentious, but well worth it
I just moved to Austin from Dallas, where I am used to Starbucks being on every corner and only a few cool, locally-owned coffee houses in existence. Austin is replete with these, and some of them are every bit as pretentious as a Dallas Starbucks, but in that singular "Austin" way; and don't act like you are not every bit as pretentious than Dallas, Austin, but in a different and more fun way. This place seems to have a bit of that "I am hipper than you, more artsy than you, listen to more live music than you, and am more well-read than you so don't make eye-contact with me" vibe that seems prevalent since moving here.
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HOWEVER....the coffee is excellent, the food is reasonably priced and tastes great, and they even have some vegan options-yes, Dallas lost one of it's five or six vegans when I moved here! I was quite put off when I was told that they will not take credit or debit cards for a purchases under five bucks, but it was well worth it when I came back with cash. Well done Pacha! I look forward to many more stops.